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Description | A system that enables an institution to record, fulfil and track interactions with enquirers, applicants, students and alumni. |
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display name | Customer Relationship Management system |
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present or future | present |
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Related to Activities | |
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source | |
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supports Functions | Marketing, Recruitment |
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used in Process | Educational liaison, Enquiry handling, HE Fairs, Mailings |
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uses Artefacts |